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Restaurant Marketing

On Demand. Cost Effective.

Specializing in:

Restaurant Marketing Strategy

Loyalty Programs and CRM

International Franchise Marketing

 
 
 
 
 
 

ABOUT ME

Hello! I’m Olga Lopategui, your friendly restaurant marketing expert, speaker, entrepreneur. With over 15 years of experience in marketing leadership roles with companies like Pizza Hut, KFC and TGI Fridays I trained hundreds of restaurant owners and marketing leaders worldwide how to optimize marketing programs.

I am your on-demand/part-time senior marketer for the restaurant brand that is not quite ready to hire an experienced professional full time.

 
 

Specialties:

Restaurant Marketing Strategy

Loyalty Programs and CRM

International Franchise Marketing

I am are here to help the restaurant businesses make the best use of their marketing resources. All restaurant entrepreneurs spend money on marketing. Often it’s hard to understand if there is a positive ROI. I create an effective marketing plan, prioritize the tasks, and guide your marketing manager to make the right choices. I extract sense out of the marketing analytics data from Facebook and Google. I project manage creative projects to keep content costs affordable.

Restaurant and loyalty apps have become ubiquitous; in-house expertise in loyalty and email marketing is rare. I am great at designing, setting up and managing loyalty programs, along with the automated email marketing campaigns. I can help you select the right CRM system or ensure that you are taking full advantage of your current system.

I particularly love working with emerging brands getting ready to become franchised or preparing to enter a foreign market.

 

 
 

Working with Olga

Olga brings science into marketing. She has an exceptional strategic mindset and makes sure to transfer knowledge on every meeting phone call and email. Her matter-of-fact approach has helped the TGI Fridays Cyprus team on numerous projects including a big Mobile App launch and research.
— Nasia Taouxi Themistocleous, Brainstorm Enterprises, Cyprus
Olga is a results oriented, meticulous and process driven marketing leader who combines an ability to get very quickly to the fundamentals of what is required, with a creative mind to problem resolution. She also has a very creative mind in the other sense of the word, that is with what visuals etc. can be used to influence consumers. Her unique background gives her a different perspective on challenges put in front of her. I have no hesitation in recommending her services.
— Donald MacQueen, Former regional head of TGI Fridays in ME and APAC
I had the pleasure of working with Olga on various global marketing initiatives for YUM International. She is a dedicated, insightful marketing professional who knows how to develop and implement large scale initiatives across different markets and cultures by bringing people together to a common goal.
— Dee Hadley, CMO Uno Restaurants
 
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