Hello! I’m Olga Lopategui, your friendly restaurant marketing expert, speaker, entrepreneur. With over 15 years of experience in marketing leadership roles with companies like Pizza Hut, KFC and TGI Fridays I trained hundreds of restaurant owners and marketing leaders worldwide how to optimize marketing programs.
I am your on-demand/part-time senior marketer for the restaurant brand that is not quite ready to hire an experienced professional full time.
Restaurant Marketing Strategy
Loyalty Programs and CRM
International Franchise Marketing
I am are here to help the restaurant businesses make the best use of their marketing resources. All restaurant entrepreneurs spend money on marketing. Often it’s hard to understand if there is a positive ROI. I create an effective marketing plan, prioritize the tasks, and guide your marketing manager to make the right choices. I extract sense out of the marketing analytics data from Facebook and Google. I project manage creative projects to keep content costs affordable.
Restaurant and loyalty apps have become ubiquitous; in-house expertise in loyalty and email marketing is rare. I am great at designing, setting up and managing loyalty programs, along with the automated email marketing campaigns. I can help you select the right CRM system or ensure that you are taking full advantage of your current system.
I particularly love working with emerging brands getting ready to become franchised or preparing to enter a foreign market.