ABOUT OLLO CONSULT
We help restaurant chains fix under-performing loyalty and CRM programs.
OLLO Consult is a boutique restaurant marketing consulting firm ran and operated by Olga Lopategui.
15 years of experience in marketing leadership roles with large restaurant taught Olga how much easier it is to win guests' business over and over when their personal data is wisely used in marketing.
OLLO Consult is here
to enable you to convert your customer data it into actionable insights,
all while using the technology that you have already implemented.
Become Best In Class.
If you are like Starbucks, every communication is based on the brand strategy. Every email goes to a precisely defined segment of customers, the ones most likely to click on the subject line. Each push notification is timed carefully to the moment when an office dweller is starting to anticipate his caffeine shot. You don’t just have the right software for the job, you know how to use it for your strategic goals.
Does this describe your brand? If not, you need an expert.
There are plenty of practical, affordable tech solutions today for the restaurant chains that have just a handful of locations. It wasn’t the case just 5 years ago. The expertise of designing the restaurant rewards programs and creating segmented customer databases is new and specialized. Brand, social, field marketers can't find the time to become the CRM experts on the side.
For mid-size restaurant chains it’s more effective to have an experienced consultant manage the loyalty program for 20-40 hrs per month rather than have an in-house marketing VP/director attempt to run it in between other responsibilities.
I can help.
I work with brands that are either considering launching a loyalty program or have an existing one. I can help select the right vendor for your strategic goals or work with your existing loyalty SaaS provider (such as Punchh, Paytronix, Session M, Thanx, Fivestars and others)..
I offer a free assessment which consists of interviews with stakeholders and reviews of the available data. I provide the client with an evaluation and a brief recommendation.
I work to execute the recommendation on a consulting basis – either a fixed fee scope or an ongoing retainer with a set of recurring deliverables. My clients rapidly see the impact in participation rates and sales.
WHAT ARE THE CLIENTS SAYING?
Our Reputation Speaks for Itself
We hired Olga to come in to help us at EPL understand why the loyalty program was underperforming and to help us develop a strategy to make the program a bigger part of our go-to-market plans. She provided our senior team deep, actionable insights into the program challenges and made immediate recommendations. Within just a calendar quarter, promptly after she executed the segmentation strategy, our Loco Rewards member average check increased by 20% and began to exceed the non-loyalty member average check for the first time since the program’s inception. Program participation rate is steadily increasing after a of couple years of stagnation, and we are on track to make structural changes that will make the program more attractive and competitive in 2020
CMO El Pollo Loco
“I had the pleasure of working with Olga on various global marketing initiatives for YUM International. She is a dedicated, insightful marketing professional who knows how to develop and implement large scale initiatives across different markets and cultures by bringing people together to a common goal.”
CMO Uno Restaurants
“Olga is a results oriented, meticulous and process driven marketing leader who combines an ability to get very quickly to the fundamentals of what is required, with a creative mind to problem resolution. She also has a very creative mind in the other sense of the word, that is with what visuals etc. can be used to influence consumers. Her unique background gives her a different perspective on challenges put in front of her. I have no hesitation in recommending her services.”
Regional Head of TGI Fridays in ME and APAC
“Olga brings science into marketing. She has an exceptional strategic mindset and makes sure to transfer knowledge on every meeting phone call and email. Her matter-of-fact approach has helped the TGI Fridays Cyprus team on numerous projects including a big Mobile App launch and research. ”