Olga LopateguiMay 9, 20203 minAm I Giving Away Enough Or Too Much In Loyalty Rewards? Calculating Loyalty ATR.“Am I giving away too much (or not enough?)” is a common question among restaurant loyalty marketers, usually asked a few months after th...
Olga LopateguiMay 9, 20203 minWould my loyal users be just as loyal if I didn't have the loyalty app?Ever wondered about that? I certainly did. My clients usually reach out a few months after the initial rush of excitement is over. “Our l...
Olga LopateguiMay 9, 20202 min“Will social media marketing increase my sales?”: Part 1There are two questions that need to be answered here: 1) “Will it increase the sales?” Maybe. Depends on how well you use it. What cond...
Olga LopateguiMay 9, 20203 minCross-platform social marketing“Do we have to be on Facebook, and Twitter, and Instagram, and Snapchat, and *insert platform name here* ?” Almost everyone starts their ...
Olga LopateguiMay 9, 20203 minA case against “BOOST’n’PRAY” ….or “Why Can’t We Just Use Free Posts”?“Why can’t we just use free posts?” was a very popular question about 5 years ago. It still gets asked occasionally by those very far rem...
Olga LopateguiOct 1, 20193 minParticipation Rate Is More Important than the Number Of Loyalty Members.
Olga LopateguiSep 9, 20194 minBut Seriously… Does Your Restaurant Website Even Have A Reason To Exist?
