“Am I giving away too much (or not enough?)” is a common question among restaurant loyalty marketers, usually asked a few months after th...

Ever wondered about that? I certainly did. My clients usually reach out a few months after the initial rush of excitement is over. “Our l...

There are two questions that need to be answered here: 1) “Will it increase the sales?” Maybe. Depends on how well you use it.  What cond...

“Do we have to be on Facebook, and Twitter, and Instagram, and Snapchat, and *insert platform name here* ?” Almost everyone starts their ...

“Why can’t we just use free posts?” was a very popular question about 5 years ago. It still gets asked occasionally by those very far rem...