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How Do Hungry People Decide Where To Eat, and What Does Loyalty Have To Do With it?

Ever wondered what consumer loyalty really means? McKinsey and Co solved this with the revolutionary Loyalty Loop model. What does the restaurant consumer decision-making look like, and how does loyalty play into it? Download our Mealtime Decision Journey™ and fit the puzzle pieces together.

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How does your email marketing program rank?

It takes 3 minutes to discover if you are leading the restaurant email marketing pack or playing catch up. Take our assessment, see your highest impact improvement opportunities.

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PODCASTS

Listen to Olga's point of view on building restaurant loyalty in guest appearances on leading industry podcasts.

Redefining Loyalty: From Points & Discounts to Understanding Your Customer

qubeyond.com

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The Science of Loyalty
with Olga Lopategui

ovationup.com

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ARTICLES

But Seriously… Does Your Restaurant Website Even Have A Reason To Exist?

Yeah, that’s a little provocative. But the question is serious. In fact, many small restaurants don’t even bother building a website...

Am I Giving Away Enough Or Too Much In Loyalty Rewards? Calculating Loyalty ATR.

“Am I giving away too much (or not enough?)” is a common question among restaurant loyalty marketers, usually asked a few months after...

Would my loyal users be just as loyal if I didn't have the loyalty app?

Ever wondered about that? I certainly did. My clients usually reach out a few months after the initial rush of excitement is over. “Our...

“Will social media marketing increase my sales?”: Part 1

There are two questions that need to be answered here: 1) “Will it increase the sales?” Maybe. Depends on how well you use it. What...

Cross-platform social marketing

“Do we have to be on Facebook, and Twitter, and Instagram, and Snapchat, and *insert platform name here* ?” Almost everyone starts their...

"Social Media ads for restaurants... do they even work?"

“Does it really work?” “Why can’t we just use free posts?” “We are posting every day and only get a few likes.” “Do we have to be on...

A case against “BOOST’n’PRAY” ….or “Why Can’t We Just Use Free Posts”?

“Why can’t we just use free posts?” was a very popular question about 5 years ago. It still gets asked occasionally by those very far...

Loyalty Abyss: Let’s Be Honest About The Attrition Rates!

The brand launches a new loyalty program. For a few weeks it’s executing the full-on acquisition campaign. Press releases, in-store app...

Participation Rate Is More Important than the Number Of Loyalty Members.

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading....

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